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Education
Howard University Washington, D.C. 

 

B.A. in Broadcast Journalism 

Minor in Theatre Arts

 

Work​

experience​
 

Managing Editor, Glossy                                                                             New York, NY
February 2022 - Present

  • Ensure the smooth function of the team's content output, including short and long-form articles, features, podcasts, franchises and newsletters

  • Write, assign and top edit fashion, beauty and commerce stories

  • Lead growth and strategy for Pop Shop, Glossy's shopping vertical, driving five-figure sales

  • Create 360 social plans for all of Glossy's events and franchises

  • Monitor audience analytics (SEO, PVs, UVs, engagement, affiliate revenue, memberships) to determine best practices for future content; work alongside editor-in-chief to set the overall vision for Glossy and make critical decisions about staffing, organizational structure and workflow

  • Collaborate with photo, design, social and marketing teams to coordinate promotion, sponsorship and art direction on daily stories, features, series, newsletters and franchises

  • Ideate and execute innovative editorial concepts, initiatives and strategies across platforms

  • Communicate with key stakeholders across the company

  • Manage an international team of reporters and interns; onboard new staff Oversee budgets for a diverse pool of freelancers

  • Represent Glossy at company and industry events and market appointments


Lifestyle and Commerce Editor, Verizon Media                                         New York, NY
November 2015 - February 2022​ ​

  • Produced, hosted and wrote for two weekly video series on Yahoo Life, 'My Beauty, My Way' and 'Unmuted'

  • Pitched, wrote and top edited original beauty and style content Collaborated with Yahoo Life and Entertainment on major Lifestyle tentpole events; write original reported pieces

  • Maintained relationships with fashion, beauty and lifestyle publicists, freelance writers, photographers and stylists

  • Attended industry events and market appointments on behalf of AOL; wrote recaps, exclusive content and commerce-first articles

  • Brainstormed and created an editorial strategy for AOL's annual Lifestyle tentpole events and franchises, such as live event coverage for Met Gala, Prime Day and more

  • Oversaw content planning for AOL's Lifestyle vertical, including weekly revenue reporting of commerce across all AOL channels

  • Managed editorial calendar with a focus on SEO initiatives

  • Tracked SEO and analytics and applied insights to future content

  • Oversaw and produced live event coverage for Met Gala, Prime Day and more Wrote scripts for five AOL original video series for social-first initiative

  • Grew commerce revenue for AOL by 12% through the creation of shoppable content that seamlessly integrated product recommendations within engaging lifestyle articles

  • Wrote scripts for five AOL original video series for social-first initiative

  • Line edited and optimized all commerce content for AOL.com

 
On-Camera Host, BUILD Series                                                                            New York, NY
October 2019 - April 2021

  • Moderated live, on-camera interviews with celebrities and public figures

  • Pitched and produced live news and entertainment segments

  • Cross collaborated with AOL, Yahoo and HuffPost editorial teams to write content around video clips

  • Generated story ideas, pitched and booked guests, cultivated news sources


Social Media Editor, News Cult                                                                        New York, NY

August 2014 - December 2017 

  • Researched and customized social media strategy for brand

  • Grew social presence from 0 to 15.1K followers on Instagram and 0 to 9.76K followers on Twitter

  • Produced and packaged stories for the web, including social headlines, photos, videos, memes and gifs for Instagram, Facebook and Twitter

  • Created and edited SEO-optimized original viral and trending content using CMS platform WordPress


Freelance Night Editor, Global Grind                                                             New York, NY

December 2015 - October 2016​

  • Ideated, wrote, edited and sourced between four and eight stories per shift ranging from breaking news, entertainment, beauty and lifestyle content

  • Researched and customized social media strategy for brand

  • Managed Facebook (276.1K likes) and Twitter (433K followers) accounts, including scheduling and creating social-friendly headlines and posts

  • Boosted social engagement by 10 percent from content created during the 2016 awards season

Skills

WordPress, CrowdTangle, Sprout Social, Social Media Analytics, Omniture, Avid, iNews, Native Advertising, Adobe Audition, Adobe Creative Cloud, Social Media, Basic HTML/CSS, SEO, Final Cut Pro

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