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Education
Howard University Washington, D.C. 

 

B.A. in Broadcast Journalism 

Minor in Theatre Arts

 

Work​

experience​
 

Managing Editor, Glossy                                                                             New York, NY
February 2022 - Present

  • Oversee the smooth function of the team's content output, including short and long-form articles, features, podcasts, franchises and newsletters

  • Write, assign and top edit style, beauty, lifestyle and commerce stories

  • Generate five to six-figure sales for Pop Shop, which was launched under my leadership, by implementing new affiliate marketing strategies

  • Integrate long and short-form commerce content into newsletters and social platforms

  • Create 360 social strategies for all of Glossy's stories, events and franchises

  • Monitor analytics (SEO, PVs, UVs, engagement, CTR, affiliate revenue, subscriptions) to determine best practices for future content; work alongside the Editor-in-Chief to set the overall brand voice for Glossy, making critical decisions about content, sponsors, staffing and structure; define KPIs

  • Collaborate with photo, design, social, sales and marketing teams to coordinate promotion, sponsorship and art direction on daily stories, features, series, in- person events, podcasts, newsletters, franchises and campaigns

  • Ideate, develop and execute innovative editorial projects (virtual and in-person), initiatives and strategies across platforms

  • Maintain relationships with internal stakeholders and external partners

  • Manage and mentor a team of 8 editors and reporters, and a diverse pool of freelancers, providing constructive feedback, mentoring + coaching, and professional development opportunities

  • Oversee the allocation of resources; manage budgets, negotiate deals with advertisers, and implement strategies to increase and diversify revenue

  • Represent Glossy at company and industry events and market appointments


Lifestyle and Commerce Editor, Verizon Media                                         New York, NY
December 2014 - January 2022​ ​​
 
On-Camera Host, BUILD Series                                                                        New York, NY
August 2019 - January 2022

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Social Media Editor, News Cult                                                                    New York, NY

August 2014 - December 2017 ​


Freelance Night Editor, Global Grind                                                         New York, NY

February 2016 - November 2016​​​

Skills

  • SEO optimization and content strategy

  • Commerce and affiliate marketing (Amazon Associates, Rakuten, Skimlinks, Impact, Howl)

  • Digital publishing (WordPress, AP Style, Google Analytics, Omniture, Parse.ly)

  • Social media and video production (TikTok, Meta, X, Snapchat, YouTube, Pinterest, Reddit, Substack, Twitch, Sprout Social, SocialFlow, Crowdtangle)

  • Editorial leadership and team management

  • Data analysis and performance tracking

  • On-camera hosting and live event coverage

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