Tatiana Pile

Managing Editor, Glossy                                                                             New York, NY
February 2022 - Present

• Ensure the smooth function of the team’s content output, including short and long-form articles, features, podcasts, franchises and newsletters

• Write, assign and top edit fashion, beauty and commerce stories

• Lead content, promotion and marketing growth and strategy for Pop Shop, Glossy's shopping vertical, driving five-figure sales

• Create 360 content plans for all of Glossy's events and franchises

• Collaborate with photo, design, talent, fashion and other teams to coordinate promotion, sponsorship and art direction on daily stories, features and franchises

• Monitor audience analytics (PVs, UVs, engagement, affiliate revenue, etc.) to determine best practices for future content; set KPIs alongside the EIC

• Ideate and execute innovative editorial concepts and strategies across platforms

• Manage an international team of reporters and interns; onboard new staff

• Oversee a diverse pool of freelancers and payments in a timely manner

• Represent Glossy at company and industry events and market appointments

Lifestyle and Commerce Editor, Verizon Media                                             New York, NY
November 2015 - February 2022​ ​

• Produced, hosted and wrote for two weekly video series on Yahoo Life, 'My Beauty, My Way' and 'Unmuted,' aimed at amplifying celebrities, public figures, thought leaders and influencers in BIPOC communities

• Pitched, wrote and edited original beauty and style content

• Collaborated with Yahoo Life and Entertainment on major Lifestyle tentpole events; write original reported pieces

• Maintained relationships with fashion, beauty and lifestyle publicists, freelance writers, photographers and stylists

• Attended industry events and market appointments on behalf of AOL; wrote recaps, exclusive content and commerce-first articles

• Brainstormed and created an editorial strategy for AOL's annual Lifestyle tentpole events and franchises

• Oversaw content planning for AOL's Lifestyle vertical

• Managed editorial calendar with a focus on SEO initiatives

• Tracked SEO and analytics and applied insights to future content

• Oversaw and produced live event coverage for Met Gala, Prime Day and more Wrote scripts for five AOL original video series for social-first initiative

• Grew commerce revenue for AOL; 2.5M CVs on commerce content and $6.8M Ordered GMV from Commerce content from Prime Day alone

• Provided weekly revenue reporting of commerce across all AOL channels

• Line edited and optimized all commerce content for AOL.com

• Worked closely with the commerce team and partnership teams, as well as editors to drive AOL and Yahoo Frontpages' e-commerce strategies

 

On-Camera Host, BUILD Series                                                                                            New York, NY
October 2019 - April 2021

• Moderated live, on-camera interviews with celebrities and public figures

• Pitched and produced live news and entertainment segments

• Cross-collaborated with AOL, Yahoo and HuffPost editorial teams to write content around video clips

• Generated story ideas, pitched and booked guests, cultivated news sources

Social Media Editor, News Cult                                                                    New York, NY

August 2014 - December 2017 

• Researched and customized social media strategy for brand

• Grew social presence from 0 to 15.1K followers on Instagram and 0 to 9.76K followers on Twitter

• Produced and packaged stories for the web, including social headlines, photos, videos, memes and gifs for Instagram, Facebook and Twitter

• Created and edited SEO-optimized original viral and trending content using CMS platform WordPress

Freelance Night Editor, Global Grind                                                           New York, NY

December 2015 - October 2016​

• Ideated, wrote, edited and sourced between four and eight stories per shift ranging from breaking news, entertainment, beauty and lifestyle content

• Researched and customized social media strategy for brand

• Managed Facebook (276.1K likes) and Twitter (433K followers) accounts, including scheduling and creating social-friendly headlines and posts

• Boosted social engagement by 10 percent from content created during the 2016 awards season

 

Programming Manager, Personality, WHBC 96. 3 HD3                                                 Washington, DC

January 2011 - May 2014

• Hosted the highest-rated, news and pop culture show, The 40/40 club

• Booked talent for shows; corresponded with celebrities' publicists and managers on behalf of radio staff

• Partnered with General Manager on annual editorial calendar planning

• Developed and launched original content; wrote for and produced six radio shows and one TV show

• Trained and managed 25+ volunteers on how to operate a soundboard, format a run of show, select accurate music and best practices for guest interviews